CANADIAN PHONE MAKER Research in Motion (RIM) will launch
its Blackberry 10 mobile operating system (OS) today, which it hopes will mark
the start of its comeback.
Although we have yet to catch a glimpse of these devices,
online speculation suggests that RIM will unveil two handsets - one touchscreen
smartphone and one with a physical QWERTY keyboard.
RIM is hoping these
devices along with its so far well received Blackberry 10 mobile OS will put it
back into the black, following several quarters of poor financial results and
lackluster sales of its latest smartphones.
Wall Street analysts
aren't so hopeful, though. Jan Dawson, chief telecoms analyst at Ovum said,
"Despite the brief bump RIM will see from the launch of [Blackberry 10],
we expect its decline to continue longer term.
"At its peak,
RIM shipped between 12 and 15 million devices per quarter, but there is no way
it can hit this number on a sustainable basis once the [Blackberry 10] launch
filters through. Though the new platform should have significant appeal to
existing users, we don't expect it to win significant numbers of converts from
other platforms.
"There is little
in the new platform that suggests it will have the compelling apps, content
stores, or the broader ecosystem that consumers have come to expect in a
competitive smartphone platform.
"We don't expect
a speedy exit from the market; with no debt, 80 million subscribers and
profitability in the black in at least some recent quarters, the company can
continue in this vein for years. But its glory days are past, and it is only a
matter of time before it reaches a natural end."
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