India's second largest carrier Jet Airways has put 20 lakh seats on sale at flat Rs
2250 for travel anytime till December 31, this year. Tickets for the same can
be booked between 19-24 February.
"Experience
India's biggest air ticket sale with 20 lakh seats on over 450 daily flights
across 57 cities within India," Jet Air said on its website. A few minutes
after the announcement, the company's website crashed and remained unavailable
for customers.
Fares which typically
start at Rs 6,000-7,000 for one-way have been reduced to Rs 2,250 during sale
period.
With this initiative,
the airline is likely to improve cash flows by Rs 450 crore on account of
advance bookings, which will be done at a magnum opus scale. Travel agents
assert that going by previous trends, there are atleast 30% cancellations by
customers who indulge in impulsive buying only to cancel bookings later. As a
policy, airlines do not refund amount on tickets purchased during offer period,
they say. Last month, rival carrier SpiceJet had announced sale of 10 lakh
seats at Rs 2013 for travel between February and April after which the aviation
regulator ordered other airlines to not follow suit as it would hurt their
financials.
However, this time
around Jet Air has doubled the number of seats and it is still unclear whether
other airlines would also join the race.
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